newborn baby sleeping
Green Yourself Challenge logo

Because no baby wants breast milk served with a side of hormone disruptors.

Stop worrying and start swapping.
A FREE 7-day pregnancy challenge to jumpstart your path to eliminate harsh chemicals and toxins from your life.

Time to Green Yourself? Start now.

(You'll also be added to our free occasional newsletter. No spam, just awesome. Unsubscribe anytime.)

Created specially for moms-to-be

What you choose matters. You’ve stopped the wine sipping, take-out sushi, soft cheeses and you’re doing the sharp turn away from smokers.

But still, even before your baby’s born she can be exposed to carcinogens and hormone disruptors. Gross.




Companies don’t care

Not entirely true, but there are definitely some companies out there who only care about their bottom line. They’ll use cheap ingredients proven to potentially cause harm in our bods.

Caveat emptor, mamas! (Let the buyer beware) You need to find the companies that do care, and stick with them.

Green Baby Deals Approved non-toxic seal

Fragrance is considered a high health hazard by EWG and has “been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.” source




Green Baby Deals Approved non-toxic seal

Triclosan is an endocrine disruptor, meaning it can really mess up your hormones. (Who needs that on top of all your other pregnant hormones?)

It’s also linked to breast cancer. source




Green Baby Deals Approved non-toxic seal

Phthalates are hormone disruptors and they can cross the placental membrane. source

They’ve been shown to impact fetal development in pregnant women, and “phthalate exposure is associated with a shorter duration of pregnancy.” source


Protect your little one before she’s born

We know you can’t avoid everything around you.

So what can you do? Reduce the amount of exposure you’re getting to these harsh chemicals.

How? By choosing more natural products to use during and after pregnancy.




Great, but what’s the cost?

Natural, organic, non-toxic: aren’t these things always more expensive?

Typically, but not always. Cost comparisons are shown throughout the challenge. A lot of smaller companies doing the right thing are spending less on advertising and more on better ingredients.

We give you best hacks for getting the lowest-cost options.

Green Yourself Challenge logo

Why it's perfect for pregnancy

  • Peace of mind. When baby arrives, she can nuzzle up to a non-toxic mama.
  • Save money. It’s like getting a raise during maternity leave.
  • Get healthier (without the exercise).
  • Discover better choices for yourself (and our planet).
  • We guide you. So sit back, relax and kick up your tired feet.

GREEN ME


kindred bravely new motherhood

Hi, I'm Jen

Let me tell you a story about something that totally surprised me. My friend Emily has about the cleanest diet I’ve ever seen. She's got the backyard veggie and herb garden, eats organic whole foods, grass fed meat and so on. You know the one.

A few years back, I was at her house using the bathroom and noticed Dial hand soap. A sneak peek into her shower showed Pantene shampoo and conditioner.

It didn't fit. After a conversation with her she admitted she focuses intensely on her diet and knows it's clean.

But what about what she puts ON her body? She didn't know where to start.

I told her we could figure it out together. Admittedly since I was newly pregnant at the time, it was kinda more for me than her. But anyways... my journey began.

As it turns out, what you put on your body gets absorbed through your skin and can also affect your baby. I spent many, many hours digging into what you should really avoid and why.

Doing this while pregnant is kinda like running a marathon on zero sleep.

These were the days before EWG (Environmental Working Group) existed. It’s a little easier today, but still overwhelming to someone who’s looking to make simple swaps without spending a fortune.

I created this challenge to help other mamas just like me.

Green Yourself Challenge logo

Time to Green Yourself?

If you want the best for you and baby, this challenge is for you. A perfect start to having a more natural life together.

Join now.

(You'll also be added to our free occasional newsletter. No spam, just awesome. Unsubscribe anytime.)